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Ecommerce, Email Marketing & copywriting blog

The E-Blog

eCommerce Email Subject Lines: 3 Easy Techniques

How much mail do you have sitting around, unopened? Even if you’re a stickler for opening every envelope, I bet there are certain ones that you open first. Ones that create some sort of intrigue, that look as though they might contain something exciting, or are...

How Email Marketing Can Create Customer Loyalty For eCommerces #1

Boat Horns, Claps & Pans  It might not seem like it but this story has everything to do with how you can create customer loyalty with email marketing. It starts at 8.00pm on Thursday. I grab a pan and a wooden spoon and walk out of my house and onto the driveway....

How You Can Keep Your Customers (New & Old) Coming Back For More

Has there ever been a time when so much has changed so quickly? I’ve been working in the online space for a good few years and wanted to offer some help.  I know for those of you in the food and drink industry, the challenges have been extraordinary. Increase in...