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eCommerce Email Subject Lines: 3 Easy Techniques

How much mail do you have sitting around, unopened? Even if you’re a stickler for opening every envelope, I bet there are certain ones that you open first. Ones that create some sort of intrigue, that look as though they might contain something exciting, or are...

How Email Marketing Can Create Customer Loyalty For eCommerces #1

Boat Horns, Claps & Pans  It might not seem like it but this story has everything to do with how you can create customer loyalty with email marketing. It starts at 8.00pm on Thursday. I grab a pan and a wooden spoon and walk out of my house and onto the driveway....

How You Can Keep Your Customers (New & Old) Coming Back For More

Has there ever been a time when so much has changed so quickly? I’ve been working in the online space for a good few years and wanted to offer some help.  I know for those of you in the food and drink industry, the challenges have been extraordinary. Increase in...

Content Planning: The Epic Guide To What You Need To Do FIRST

Content Planning: The Epic Guide To What You Need To Do FIRST

Why content planning is a MUST if you want more leads and sales online It’s no good me telling you HOW to get your content planning done fast if you don’t understand WHY it’s important. Be honest - how many plans of one description or another, do you have hidden in...

7 Steps To Engaging Content For Your Online Marketing

7 Steps To Engaging Content For Your Online Marketing

 spoiler alert: engaging content is not about eyes You don’t want eyes on your content. That might sound a little crazy but, think about it. Someone is scrolling through their newsfeed and they “see” your content marketing...their thumb then carries them further down...

3 Reasons Why You Might Not Be Getting Leads Online

3 Reasons Why You Might Not Be Getting Leads Online

Struggling to generate leads online?   If you're trying to grow your service-based business online, then you need leads. Without leads, you don't really have a business. However, I've lost count of the number of business owners I meet, who are really struggling...