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7 Steps To Engaging Content For Your Online Marketing

7 Steps To Engaging Content For Your Online Marketing

 spoiler alert: engaging content is not about eyes You don’t want eyes on your content. That might sound a little crazy but, think about it. Someone is scrolling through their newsfeed and they “see” your content marketing...their thumb then carries them further down...

3 Reasons Why You Might Not Be Getting Leads Online

3 Reasons Why You Might Not Be Getting Leads Online

Struggling to generate leads online?   If you're trying to grow your service-based business online, then you need leads. Without leads, you don't really have a business. However, I've lost count of the number of business owners I meet, who are really struggling...

Why Is Thought Leadership Important?

Why Is Thought Leadership Important?

Why Thought Leadership? Isn’t That Just Jargon? I started my writing career with blog posts and articles. They covered all kinds of topics from cryptocurrency to fences - yes, I wrote multiple 1000 word posts on fencing. However, the more I wrote, the more frustrated...

3 Ways To Show Up As A Leader In Your Content

3 Ways To Show Up As A Leader In Your Content

The online business space has rapidly expanded over recent years. However, consumers have become more sceptical. It seemed at one time that everyone was being told to be a coach. It almost felt like some weird pyramid scheme. “Coaches” running group programs to train...

The Real Story About Stories: Why & How To Use Them In Business

The Real Story About Stories: Why & How To Use Them In Business

There are so many people talking about the importance of storytelling in your content that it’s beginning to feel like another one of those marketing gimmicks. But as is often the case with these things, people have jumped on the bandwagon and started shouting about...